the white briefs

The White Briefs is a Swedish brand founded in 2009 by husband and wife team Peter and Henriette Simonsson. Steadfastly committed to quality product and sustainable production, The White Briefs emphasises that underwear is an understated, and personal pleasure.

The White Briefs is simplicity at it’s finest. The packaging is simple, and I would go so far to compare it with an Apple product. And in these over consuming days, this brand shows how it CAN be done without a lot of unnecessary packaging. And all the products are made in organic cotton.

The White Briefs says: “sometimes the most satisfying objects are the simplest”.

I believe they’re right.

Check out the products here:

Instagram: thewhitebriefs_official

(All pictures are from The White Briefs website)